An independent software company.

We build useful software, then show you how it happened.

One builder, a growing shelf of products, and the story behind how each one got made.

See the work Read the journal

The catalogue

Every product is its own idea, shipped and maintained in-house.

All products →

Growing

AIVisibility

Is AI recommending your brand? Find out.

2024View

Live

MyJob.fit

Figure out if a job actually fits you, before you take it.

2024View

Live

SEORanksLab

Rank tracking that tells you what changed and why.

2024View

Live

QuickMemorial

Memorial websites for the people we lose.

2023View

Building

OpenLookup

Developer infrastructure for identity and data verification.

2025View

Building

ProfitLab

Analytics for traffic and revenue in the AI era.

2025View

Building

BuyMeASaaS

The marketplace where small SaaS businesses find new owners.

2023View

Building

iDemo

Interactive product demos that sell while you sleep.

2023View

Also on the shelf

The mobile side of the studio, built alongside the web products.

Quran RadioIn developmentLive Quran recitation, 310 stations, no ads.

renewlyIn developmentEverything that expires, in one place.

slashitIn developmentSave it once, slash it anywhere.

TwonestAvailablePregnancy, tracked together.

From the journal

How the work actually happened, written down.

All writing →

Engineering

Building this website as a content pipeline

Why salim.it.com renders every page from Markdown in Git, and how the MDX pipeline works.

Product story

The story behind BuyMeASaaS

Small SaaS products were dying quietly when someone would have bought them. So we built the marketplace for second lives.

Product story

The story behind OpenLookup

How rebuilding the same email validation flow for the fourth time turned into a developer API company.

Software

Automation

Learning

Intelligence

Machines

There is always another idea being built.

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